We make packaging procurement

comparable.

Started in 2019 with a simple idea: What if buyers didn't have to search for suppliers – but suppliers found them?

The Idea

99% of packaging sales run through field sales. Buyers wait until someone calls. Or they research tediously on their own.

Torsten Beyenbach knew this from 15 years in packaging sales. His question: What if the model was flipped? Buyers define their needs – matching manufacturers apply.

In 2019, the idea became PAXLY.

Milestones

From idea to platform

2019

Founded

Torsten Beyenbach, Alexander Dür and Thomas Auer found PAXLY.

2020

Pivot

Corona reshapes the packaging market. Manufacturers are at full capacity, customers can barely switch. Torsten flips the model: buyers define, manufacturers apply.

2021

Platform Launch

First SaaS customers, the model proves itself.

2022

Energy Crisis

Packaging costs fluctuate wildly. PAXLY introduces price indexing.

2023

Growth

Expansion in the DACH region.

2025

New Leadership

Klaus Mochalski (CEO) and Hendrik Schulze (CTO) join PAXLY and now lead it together with Torsten Beyenbach.

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The Team

The people behind PAXLY

Klaus Mochalski

CEO & Late-Founder

Leads PAXLY strategically. Responsible for growth, partnerships, and scaling the business model.

Torsten Beyenbach

CPO & Founder

The original vision. 15 years in packaging sales, now responsible for product and customer success.

Hendrik Schulze

CTO & Late-Founder

Responsible for platform, technology, and data infrastructure. Scaling PAXLY technically for the next growth phase.

Leipzig, Germany